01
Trust and clarity
- Homepage says what you do and where you do it in one screen
- Phone number is visible without hunting
- Primary button is Call / Get a quote / Book service
- Reviews or proof exist near the top
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02
Local search readiness
- Service pages for the jobs people actually search
- Service-area pages that sound real (not thin city spam)
- Google Business Profile categories and services match the site
- NAP (name, address, phone) is consistent
03
After the click
- Forms notify someone immediately
- Missed-call plan exists after 5pm and weekends
- You can see which page or ad created the inquiry
- Someone owns follow-up within minutes, not tomorrow
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